AdMob Mobile Metrics
Our Insights on the Mobile EcosystemMobile Browsing Trends from Quantcast
Quantcast, an online audience measurement company, released its network statistics last week on mobile browsing. The content of the report is very similar to the usage data we share in the Metrics report and includes statistics on mobile operating systems, handset manufacturers, and other interesting tidbits. However the data is based on mobile devices browsing the same Internet sites as those browsed by a computer, while AdMob data is based on traffic from mobile specific sites and applications.
The below chart of Operating System Share by Region is taken from page 13 of the report.
Interestingly, the highlights of the report are very similar to the trends we have seen in our network – dominant Apple share, Android overtaking RIM in North America, the rapid growth of Droid – despite a different type of mobile browsing on a different set of publishers. More report highlights can be found on page 2 of the report.
For more details download the comprehensive report from the Quantcast site or take a look at the TechCrunch article.
Mike
mfyall
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
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