AdMob Mobile Metrics

December 2009 Mobile Metrics Report

Today we released the December edition of our Mobile Metrics report, our monthly look at the data flowing through our network.  This month we look at several key metrics including manufacturer share, operating system share, top devices, and top smartphones for each region in our network.  At a glance, the data shows large regional differences in the devices that are accessing the mobile web.

Remember AdMob data is based on the usage of mobile sites and apps, which is very different than if you were to look at estimates of device sales from Gartner, IDC, or your favorite Wall Street analyst.  For those new to the Metrics report, visit this blog post for details on the report methodology.

Here are links to a couple additional Metrics blogs that have been posted since the November report was released:

* Mobile Browsing Trends from Quantcast – data on browsing on Internet sites from mobile devices
* Metrics Update: Android – updated Android statistics for December
* Another Huge Christmas for the iPod touch – geographic distribution of new iPod touch devices

Email your comments on the report to metrics@admob.com.  We unfortunately can’t respond to all emails, but your feedback is welcome and helps us shape future reports.