AdMob Mobile Metrics

October 2009 Mobile Metrics Report

Today we released our October Mobile Metrics report.  Instead of comparing smartphone platforms against each other, this month we look inside each operating system at the distribution of requests coming from different handsets.

Looking at the distribution of traffic from RIM devices, the familiar 8300 Curve series and 8100 Pearl series still make up the majority of traffic.  However newer devices such as the Tour and updated versions of the Curve (8900 and 8520) are generating an increasing percentage of RIM requests.  The Flip (8220 and 8230), launched in Q4 of 2008, has not gained much traction and generated less than 2% of RIM traffic in October 2009.  The first generation Storm generated 12% of requests and has seen its percentage share stay the same over the last year.

Last month we outlined some of the reasons we were bullish on the Android platform, and the impact of the new devices launched in November is immediately apparent in our network data.   On November 18th, the Droid already represented 24% of the traffic in our Android network and the Motorola CLIQ generated 6% of Android requests.  Browsing statistics from Clicky, a web analytics firm, also show Droid traffic at similar levels as a percentage of Android browsing traffic.

For those new to the Metrics report, please visit this blog post for more information on the methodology and how to use the numbers in context.

Mike F