AdMob Mobile Metrics
Our Insights on the Mobile EcosystemiPhone OS Adoption
Apple released the 3.1 version of the iPhone OS in early September. As we have seen in the past, there is already significant uptake of the new OS with 23% of our ad requests coming from 3.1. The data below is taken as an aggregate of all worldwide requests we received from iPhones and iPod touches from Sept 15 – 22.
We still see a significant difference between iPhone and iPod touch users upgrades, which isn’t surprising given the $5 upgrade requirement for the iPod touch. 91% of iPhone requests are 3.0 or 3.1, compared to only 35% of iPod touch requests.
Mike F
mfyall
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
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