AdMob Mobile Metrics
Our Insights on the Mobile EcosystemSmartphone sales up 27%
According to market research firm Gartner, worldwide mobile phone sales declined 6% to 286 million units in the second quarter. However smartphone sales were a bright spot posting a 27% gain. Smartphone penetration was 14%, up from 10% a year ago. The chart below shows the change in smartphone share by manufacturer over the last year. Although Nokia still dominates with 45% share, Apple was the big winner last year with an increase in share from 3% to 13%.
Source: Gartner, August 2009
The pie chart below shows the smartphone data cut by operating system, with the iPhone OS now ahead of Windows Mobile.
Source: Gartner, August 2009
Gartner also states that Palm is in 10th place in the smartphone market and sold 205,000 Palm Pre units in Q2. Please note that this data from Gartner is based on the number of units devices sold, a much different methodology than is used to calculate share of mobile web usage each month in our Mobile Metrics Report.
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AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
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