AdMob Mobile Metrics
Our Insights on the Mobile EcosystemiPod touch users younger than iPhone users
We regularly conduct survey research on our network to help determine the audience composition of our publishers. In partnership with comScore, we recently released data comparing the demographic and behavioral characteristics of iPhone and the iPod touch users.
The main finding is that iPod touch users are significantly younger than iPhone users. 26% of iPhone users are under 24, compared to 69% of iPod touch users. Both devices are over 70% male and have a similar ethnic distribution.
Source: AdMob and comScore, June 2009.
In the survey we also asked users about the their usage of mobile web compared to other types of media. 4 in 10 said they used their Apple mobile device to access the Internet more often than they did on their computers. It is yet more evidence of the behavioral shift mobile is driving in the consumption of the Internet.
Visit this Fortune post by Philip Elmer-DeWitt for another viewpoint on the data.
For more details on this research, please visit our corporate blog post or the press release.
Mike
mfyall
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
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