AdMob Mobile Metrics
Our Insights on the Mobile EcosystemDaily Downloads of Top Apps
The App Store rankings have created a powerful dynamic that drives a large divide between the top apps with millions of downloads and the long tail of mostly undiscovered apps. Flurry, a mobile application Analytics provider, released data on the average number of downloads per day a free app can expect to receive if it is ranked in the Top 10.
Incredibly, the top spot in the store can be worth 150,000 – 250,000 downloads a day, while the rest of the top 10 is worth > 20,000 daily. When you consider top apps typically spend a couple days ranked highly, you can see how it is possible for your app to receive a couple hundred thousand downloads in a week.
Source: Flurry Smartphone Industry Pulse: May 2009
http://blog.flurry.com/flurry_industry_pulse_may2009/
Flurry states that the data in the Smartphone Reports is computed from 200 applications, 25 million consumers and a sampling across the Apple, Blackberry, JaveME, and Android platforms, although this report includes only data from Apple developers. Take a look through their blog for other interesting analysis on marketing in the App Store.
Mike
mfyall
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
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