AdMob Mobile Metrics
Our Insights on the Mobile Ecosystem44% of iPhone ad requests coming from the 3.0 OS
Earlier today, Apple announced 6 million downloads of the 3.0 OS that launched last Wednesday. We’ve seen this rapid adoption of 3.0 in our network as well. Below is the worldwide distribution of iPhone OS requests in the AdMob network on Saturday.
You see a much different picture when pulling data for the iPod touch, with only 1% of requests coming from the 3.0 OS. The additional $10 fee to upgrade is clearly limiting uptake. Developers looking to sell applications utilizing the 3.0 features can’t be happy with Apple’s decision to charge for the upgrade as it limits their available market size for downloads.
We’ll keep an eye on how things trend over the next couple weeks.
Mike
mfyall
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
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