AdMob Mobile Metrics

RIM Results Demonstrate Continuing Strength in Smartphone Sales

RIM just blew out their quarterly results and their stock was up more than 20 percent today.

Their results demonstrate that consumer demand for smartphones appears to be holding up despite the down economy.  This news isn’t exactly surprising to us, we have seen an ever increasing percentage of our total ad requests come from smartphones. In February smartphones generated 33 percent of our US traffic.

You can get a snapshot of RIM’s success by taking a look at some of the data in our February Metrics Report.  While the Curve and Pearl still generate most of RIM’s traffic in the AdMob network, the Storm, Bold, and Flip have quickly made an impact.

Taking a look at a trended view of RIM’s device distribution by share of requests, it’s easy to see the shift in RIM’s user base to newer devices.

In particular, the Storm quickly made an impact at Verizon.  We blogged back in December about the success of the Storm, and it is now the top device used to access the mobile Web on the Verizon network.

RIM has certainly hit its stride, with the success of its newest devices and this week’s launch of their application store.  97 percent of ad requests from RIM devices come from version 4.2 of the RIM OS or higher, which means that nearly everyone with a BlackBerry has access to the BlackBerry App World at launch.  Take a look at the February Metrics Report for more info on RIM, Symbian, and Windows Mobile or sign up to receive future reports.

Mike F
Product Marketing